We’ve touched on this topic a few times throughout our journey, and I’m certain there’s still much more to discover and uncover. It reminded me of a fascinating book I read some time ago: Blue Ocean Strategy. The premise is simple yet powerful—it encourages us to create new markets rather than compete within existing ones. Companies like Apple, Google, and Amazon have, to some extent, followed this path, which is exactly what set them apart from the crowd.
Personally, I believe creativity is an essential force—one that has the potential to revolutionize our lives every single day. It fuels both our inner growth and our external contributions. Surely, we can agree on that much.
But then, a difficult question arises: If there are so many brilliant minds in the world, why are there so few truly revolutionary companies? Is education or society somehow suppressing our creative instincts—or our ability to sustain them? And more personally: What stands in your way of creating something extraordinary today?
This line of thought naturally led me to reflect on AI and creativity. I’m sure there are plenty of well-researched studies that highlight AI’s transformative capabilities. But that’s not what I want to focus on here. If you've followed my content, you may have noticed that I prefer to ask questions for reflection rather than offer a single version of the truth.
So here’s the question that’s been sitting with me:
Are we making the same mistake the author of Blue Ocean Strategy warned us about—by trying to rationalize or box in AI’s creative abilities within traditional, cognitive frameworks?
And if so, could it be because we fear that embracing AI’s creative potential might somehow threaten our own opportunities for growth?
The truth is, AI's creative capacity has already been demonstrated repeatedly. And yes, I understand why many still believe that creativity is a uniquely human trait. I won’t argue with that—it’s a deeply held belief for many.