We’ve touched on this topic several times throughout our journey, yet I’m certain there’s still so much more to explore. It reminds me of a fascinating book I read some time ago: Blue Ocean Strategy. Its premise is simple but profound - it urges us to create entirely new markets rather than compete within existing ones. Companies like Apple, Google, and Amazon, in many ways, followed this path, which is precisely what set them apart.
Creativity is an essential force - one with the power to transform our lives every single day. It fuels both our personal growth and the contributions we make to the world around us. Surely, we can agree on that much.
And yet, a challenging question emerges: If so many brilliant minds exist, why do so few truly revolutionary companies emerge? Is it education, society, or some other force that suppresses our creative instincts—or our ability to sustain them? More personally: What stands in your way of creating something extraordinary today?
This line of thought naturally led me to consider AI and creativity. While countless studies highlight AI’s transformative potential, I want to focus on reflection rather than data. If you’ve followed my content, you know I often prefer asking questions over offering definitive answers.
So here’s the question that has been on my mind:
Are we making the same mistake the author of Blue Ocean Strategy warned against - trying to confine AI’s creative abilities within traditional, rational frameworks? And if so, is it because we fear that embracing AI’s creative potential might somehow limit our own opportunities for growth?
The truth is, AI’s creative capabilities have already been demonstrated time and again. And yes, I understand why many still believe that creativity is uniquely human. I won’t argue with that - it’s a deeply held belief for many.